A logo is the face of your company. It stands for your longevity and for your brand promise. Eventually, your logo will BE your company. A question for you; what is the first thing that pops up in your mind when you think of Mcdonald's? It's the golden arches, right? No matter if you like their hamburgers or not, you always think of their logo first. This is the sign of a good logo and good marketing.
Usually, a logo is part of a logo set. A logo set contains of a letterform, a logotype or logomark, and a signature.
A letterform is a design unique for your brand, like the U made of symbols in Unilever, or the M (Golden Arc) for McDonald's. A logotype is the name, like the swirly CocaCola in white on red background, or Google. A logomark is the symbol, like the blue bird for Twitter. A signature is everything put together: your logomark, your name, and your tagline. Included in this would be a certain font pairing that would work perfectly for you and a 2-5 colour scheme that would be used in your logo set.
The price for a single letterform, or logotype, or logomark is $120 CAD.
The price for a logo set is $350 CAD.
An identity brand is a redefinition of what you and your company stand for. It is the heart and soul of your organization and it tells your customers your values and what you stand for. It goes in-depth on everything from colours and typography, to swag and business cards, to your mission and vision, and more. Even if you are a small company without any employees, you need an identity brand for yourself and your customers.
The identity brand will be presented in a booklet that goes through everything you need to think of when it comes to your business.
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Brand promise
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Vision
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Meaning
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Authenticity
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Coherence
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Differentiation
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Flexibility
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Longevity
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Commitment
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Value (not to mix up with Values further down)
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Mission Statement
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Audience
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Aspiration
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Challenges
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Value Proposition
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Values
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Personality Attributes
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Key Competitors
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Business Services
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Proof Points
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Big idea
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Logo set
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Logo Do's and Dont's
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Colour
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Colour Meaning and Symbolism
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Typography
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Font Pairings
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Imagery
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Colours for Imagery
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Alternative Colour Imagery
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Photography
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Stationary
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Merchandise
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Signage
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and last but not least Storage
The price for an identity brand guide is $3000 CAD.
The price for an identity brand light is $650 CAD.
Included in the identity brand light is:
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Brand Promise
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Vision
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Authenticity
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Differentiation
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Flexibility
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Longevity
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Commitment
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Mission Statement
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Audience
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Aspiration
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Values
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Business Services
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Big idea
Please, before contacting me, read the fine print.
